The principle of net neutrality is simple: companies that connect you to the internet must treat all content equally. In policy terms, that means the government ensures internet service providers do not block, slow, or otherwise discriminate against certain content or applications.

In the US, this policy was enshrined in the Open Internet Order in 2015, when the Federal Communications Commission (FCC) passed its strongest net neutrality policies to date. The current FCC chairman, Ajit Pai, is now preparing to roll those back. His main objection, Pai told PBS, is that the rules hinder investment in expanding broadband. “My concern is that, by imposing those heavy-handed economic regulations on internet service providers big and small, we could end up disincentivizing companies from wanting to build out internet access to a lot of parts of the country, in low-income, urban and rural areas,” he said.

The proposal has sparked a backlash by critics who say it will result in a rich and poor internet. Companies willing to pay ISPs such as Verizon and Comcast will get faster, favored service. Companies unable or unwilling to fork out the cash will find it hard to compete, while customers may see their internet service offered in tiered “bundles,” similar to the way television channels are grouped by cable providers.

Consider Spain and Portugal. Lisbon-based telecommunications firm MEO has been rolling out mobile packages (link in Portuguese) that provide users with data plans limited to specific apps. Customers will be charged more for using data for apps outside the package relative to those in the preferred packages. It was not clear if companies paid to be included in the packages.

“[That’s] a huge advantage for entrenched companies, but it totally ices out startups trying to get in front of people which stifles innovation,” wrote Silicon Valley congressional representative Ro Khanna on Twitter. “This is what’s at stake and that’s why we have to save net neutrality.”

Netflix has been particularly outspoken about these practices in the past. Not today. Netflix’s streaming traffic has grown so large that it now has far more leverage over ISPs. Netflix CEO Reed Hastings said in May that “we’re big enough to get the deals we want.”

“It’s not our primary battle at this point,” he added. “We had to carry the water when we were growing up and we were small, and now other companies need to be on that leading edge.”